Tinker Tailor Soldier Spy - Prezi

Tinker Tailor Soldier Spy on Prezi

Prometheus Research 2

Cast of Prometheus

	Noomi Rapace	...	Elizabeth Shaw
	Michael Fassbender	...	David
	Charlize Theron	...	Meredith Vickers
	Idris Elba	...	Janek
	Guy Pearce	...	Peter Weyland
	Logan Marshall-Green	...	Charlie Holloway
	Sean Harris	...	Fifield
	Rafe Spall	...	Millburn
	Emun Elliott	...	Chance

Budget: $130 Million

Director: Ridley Scott 

Writers: Jon Spaihts, Damon Lindelof, Dan O'Bannon, Ronald Shusett.

Media Convergents

Q: How is media convergence important for audience and institution? 

Media convergence is important to audience and institution because they need to advertise the company and film that they have made to the public so it encourages them to come see the film so that they can make a high gross (Profit) from the film. They do this by making Posters, Tv Adverts, Radio Adverts, Word Of Mouth, Internet Adverts, Previous Films, Websites, Trailers and Teaser Trailers ect. They use these methods because they are the most common methods of advertising and they are also low cost or very effective with the public when trying to advertise a film.

When advertising a film it is important that you get people talking about it and knowing about it or you would make a low gross and not be able to pay everyone who helped produce and make the film. Thankfully technology today allows us to use media in a way where its hard not to know about an upcoming film or event because the wide range of methods used to get people to see or look at what the film is about. 

As you can see the film industry relies on the media a lot and they will use all the methods they can and make new methods of advertising to make sure that their film gets noticed by lots of people, if the methods of advertisement are successful then they already know that people are going to come see the film and have sold it to them before they have watched it just because they have seen posters and trailers for the film, this is also good for the company because they have also created word of mouth between friends and family who will advertise it to them and bring them along to see it and they will tell their friends and so on... . Here are a few films and how they used media to advertise their films -

Kick Ass: Universal Pictures (UK) and Lionsgate Films (US) used simple but creative media to advertise their film to the public because the film is based on the comic book series and they would have a large audience who would want to see the film and compare it to the comic book series, this was good for them because they knew that they would make some money for the film. In their advertising they made individual posters spelling out Kick Ass, which was a type of interactive media where people would have to try and collect all the posters and spell out Kick Ass. They also used trailers and Teaser Trailers to advertise their film to the public, the film used a Uk as well as a US company that helped advertise world wide and helped with publicity. I don't think that they advertised the film as well as they could have because they gained a low gross, but i think that might of been because they only had a budget of $28 million. ( they made $96, 188, 903 from the film and most of this was from DVD and Blue-Ray sales.) 

Attack The Block: StudioCanal, UK Film Council, Big Talk Pictures, Film4 Productions used some technology with advertising their film because they made a website that you can go on and interact with, you could do this by reading about the individual characters and watching the trailers to the film as well as looking at the posters. They also used posters to advertise their film, they made 3 different posters altogether with some or all of the characters on the poster with a little description about what the film was about. They also used Trailers to advertise their film and aimed the adverts toward teenagers and adults because its meant to be a scary film and its also has bad language and lots of blood/gore, and its aimed at teenagers because the film was rated as a 15. They had a premier for the film that also helped to advertise the film.

Quantum Of Solace: Metro-Goldwyn-Mayer and Columbia Pictures Had a budget of $200 million so their adverting campaign was big for Quantum Of Solace but it didn't have to have lots of different media coverage like websites, Apps Ect. Because they have already established a loyal audience from the previous films, they only needed to get people talking about the film and they had posters and trailers. They suspected that they would gain a large audience because of the previous films and because of word of mouth. also it is aged 15+ and they are targeting a large audience where it will get spoken about regularly.

Synergy Marketing: Synergy marketing is where two companies team up together to make a product that will sell but also advertise too. for example The producers of Quantum Of Solace Teamed up with PS3 and Xbox to make a game that appealed to teenagers and adults to make them want to see the film and play the game, also it helps gain more word of mouth and more people will buy the game and be tempted to watch the movie too.

Prometheus Research

     

A team of explorers discover a clue to the origins of mankind on Earth, leading them on a journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race.

Prometheus is a 2012 science fiction film directed by Ridley Scott, and written by Jon Spaihts and Damon Lindelof. The film stars Noomi Rapace, Michael Fassbender, Guy Pearce, Idris Elba, Logan Marshall-Green, and Charlize Theron. The story is set in the late 21st century and centers on the crew of the spaceship Prometheus as they follow a star map discovered among the remnants of several ancient Earth cultures. The crew, seeking the origins of humanity, arrive on a distant world and discover an advanced civilization and a threat that could cause the extinction of the human race.

Development of the film began in the early 2000s as a fifth installment in the Alien franchise. Scott and director James Cameron developed ideas for a film that would serve as a prequel to Scott's 1979 science fiction horror film Alien. By 2003, the development of Alien vs. Predator took precedence, and the project remained dormant until 2009 when Scott again showed interest. Spaihts wrote a script for a prequel to the events of the Alien films, but Scott opted for a different direction to avoid repeating cues from those films. In late 2010, Lindelof joined the project to rewrite Spaihts's script, and he and Scott developed a story that precedes the story of Alien but is not directly connected to that franchise. According to Scott, although the film shares "strands of Alien's DNA, so to speak", and takes place in the same universe, Prometheus explores its own mythology and ideas.

Prometheus entered production in April 2010, with extensive design phases during which the technology and creatures which the film required were developed. Principal photography began in March 2011, with an estimated US$120–130 million budget. The project was shot using 3D cameras throughout, almost entirely on practical sets, and on location in England, Iceland, Spain, and Scotland. It was promoted with a marketing campaign that included viral activities on the web. Three videos featuring the film's leading actors in character, which expanded on elements of the fictional universe, were released and met with a generally positive reception and awards. Prometheus was released on June 1, 2012 in the United Kingdom and on June 8, 2012 in North America. Prometheus grossed over $400 million worldwide. Reviews praised both the film's visual aesthetic design, and the acting, most notably Fassbender's performance as the android David. However, the plot drew a mixed response from critics, who criticized plot elements that remained unresolved or were predictable.

"Weyland Industries employs over 800 million citizens. As such, our products and electronics are the most advanced, most efficient and most highly intelligent on the market.

Our bio-sensors can detect trace amounts of toxic contaminants, making workplaces safer. Our FTT devices and holographic controls make scientific research easier. And our micron-sized platinum-doped laser position sensors make everything from terraforming equipment to weapons-tech smaller, lighter and faster. Our innovations are working harder in every home and every industry sector to make your world better. 

Developed by Weyland’s world-class materials scientists and electrical engineers on Gliese 581, all innovations undergo rigorous testing at the New Products Testbed facilities at Henri Gaston. We use only the most advanced rare materials extracted from mines across the galaxy, and our nobel-prize winning physicists and materials engineers hold the leading number of patents in the fields of lasers, nanotechnology and microfabrication. Many products using this technology will soon be making history as part of the highly-anticipated Prometheus mission."

This extract is from the website and shows that they made the website fit in with the movie like wayland industries was a real company and was actually going on an expedition to find their "makers" or "Engineers ". This makes the film more interactive and fun for the audience. 

Attack The Block Review

Who Directed Attack The Block: Joe Cornish
Genres: Comedy, Action, thriller, Adventure, Horror, Sci-Fi
Stars: Jodi Whittaker, John Boyega, Alex Esmail

Age Rating:15

Release Date: 13 May 2011

Budget: £9 Million

My Review: My opinion on 'Attack the block' is that it is a well produced film that appeals to people who like Sci-Fi, Horror and Action films. I like Sci-Fi and Action films but i was disappointed when watching this film because it wasn't as great as everyone was making it sound and look, i think this was to do with its low budget of £9 Million and that they didn't have enough to make it as good as they wanted because they couldn't have all the effects in the film that they wanted and the monsters in the film were people in costumes most of the time because they couldn't afford to have them animated. 

The film also used young actors who probably were still learning about what happens on a movie set and also this wouldn't appeal to people because they wouldn't know who they are and wouldn't want to go see the film because they didn't know if they were good actors or not. they had one well know actor,  Nick Frost, who people know and he has also been in successful films. I think if they used another well know actor then the film would be maybe a bit better then it is and more appealing to people.

In the film i found that the beginning was slow and not too interesting to start with but as you got further in to the film it got more interesting and revealed a lot more about the monsters/aliens and the characters who lived in the 'Block' and it was more interesting to watch. The film can also fit into the comedy category and it had some funny parts that i found very funny that also made the film more fun to watch but they were more towards the end. i think if they had more comedy and explanation of the charter at the beginning then the film would be more fun to watch and more interesting.   

The plot of 'Attack The Block' isn't a very well thought through plot and also i found it to be a bit messy because they didn't explain why the monsters/aliens where attacking people or why they had come to earth. The plot was also messy and mixed around because it didn't explain the characters and what they were doing and why they were so keen to fight the monsters/aliens and it also didn't tell you anything about them apart from they were involved in gangs and drugs. 

Altogether i think that 'Attack The Block' is a good film for the budget they had of £9 Million and if they had a bigger budget of about £12-15 million they could of produced a better film and made it more appealing to audiences and gained more money from the film, also i think that they could of had a better and neater plot that explained more and had more comedy at the beginning through to the end. 

Promoting The Film: To promote 'Attack The Block' they put posters in bus stops, billboards, magazines, newspapers Ect. to get people interested in the film and gain an audience. The premiere of the film was also a promoting method for the film.

How It Was Produced: The film was produced by "Big Talk Productions' who are know for making- Hot Fuzz, Shawn Of The Dead, Scott Pilgrim Vs. The World. They produced the film with 'The Uk Film Council', Film 4 and Studio Canal. 

The film was shot in London with 6 weeks worth of shots at night because most of the film is based at night. Interior scenes were filmed at 'Three Mill Studios' in east London.

What The Film Was Based On: The film was based on many things that Joe Cornish had experienced in his life like - He was once robbed outside his home, he based the monsters on his cat and cats, the type of area he lived in and the people who lived there.

Soundtrack: The soundtrack of the film was an original score composed by Simon Ratcliffe and Felix Buxton from the electronic dance group 'Basement Jaxx'.

The Gaze Advert Review

On the Lynx Advert it shows a young boy who is revealing the top half of his body to us with a 'Practical' expression which then turns into a 'Chocolate box' expression as well as also turning into a chocolate man after spraying the Lynx that try to make us think that chocolate is a fun and good looking smell. As the advert continues it shows him walking confidently down the street and he is breaking pieces of his body off and giving them a piece of him witch shows that everyone loves chocolate so why wouldn't you want to smell like it at this point he still has a 'chocolate box' expression, While he's walking down the street girls pull 'Seductive' expression at him because they think he smells so good. It then moves onto him in a cinema with two girls eating the chocolate ears that he has with 'seductive' expressions on their faces and this could also indicate that if you smell good girls will want to be with you. After That he goes on to make people laugh because he's made out of chocolate and this could show that with the Lynx product people will think you are funny and they all pull 'Super-Smiler' expressions afterwards. And finally at the end he walks past a gym full of girls all pulling 'seductive' expressions whilst clawing at the window witch makes you think you will be 'irresistible' as the advert says.